Cor.Fit

Identifying the cause of declining traffic and stalled sales

Cor.Fit is a popular obstacle course training facility that had seen strong early momentum, including national exposure on Dragons’ Den. Despite this visibility, website traffic and sales had dropped significantly.

Dangerous Toaster was engaged to conduct a comprehensive website and digital audit to identify why performance had declined. We identified that traffic had fallen to less than 60% of previous levels, traced the root cause, and provided a detailed set of recommendations to restore visibility and improve conversion performance.

The audit also surfaced broader opportunities across site structure, content, and user experience — giving the owner a clear roadmap for improvement should they choose to proceed.

Focus:
Website audit, traffic diagnostics, digital experience assessment
Outcome:
Clear identification of traffic loss and an actionable recovery strategy