Cor.Fit

Identifying the cause of declining traffic and stalled sales

Cor.Fit is a well-known obstacle course training facility that has built strong early momentum, including national exposure on Dragons’ Den. Despite that visibility, website traffic and sales had declined significantly over time.

Dangerous Toaster was brought in to diagnose what had changed and identify where performance was breaking down. Through a comprehensive website and digital audit, we found that traffic had dropped to less than 60% of previous levels, traced the root cause, and delivered a clear set of recommendations to restore visibility and improve conversion performance.

The audit also revealed broader opportunities across site structure, content, and user experience, giving the owner a clearer understanding of what was happening and a roadmap for what to improve next.

Focus: Website audit, traffic diagnostics, digital experience assessment
Outcome: Clear identification of traffic loss and an actionable recovery strategy